How Nike Began

The company has roots back in 1964, when Phil Knight became partners with his former track coach Bill Bowerman and the two formed Blue Ribbon Sports. The company is a distributor of dollars in Japanese-made Tiger running shoes.

In 1971 graphic design artist Carolyn Davidson of the mark now known as Swoosh. A few weeks after Jeff Johnson of the title suggests " Nike & quot; for the first boots, which will be held Swoosh mark.

The first line of Nike shoes was introduced in 1972, and it was included " Moon Shoes & quot;, which is very wafers. They were distributed to athletes who competed in the United States Olympic track and field trials in Eugene, Oregon.

Ilie Nastase, Romanian tennis star-star became the first to sign the positive conclusion of the contract with Blue Ribbon Sports wear her Nike tennis shoes in 1972.

The first major track athlete to wear Nike shoes was the American record-holder Steve Prefontaine in 1973.

The bestseller training shoes in the United States in 1974 Waffle new coach.

In 1977 " There is no tag finish line & quot; was submitted.

John McEnroe in tennis bad boy " & quot; was signed in 1978 at the Nike endorsement contract.

In October 1982 Nike aired its first national TV ad in the New York Marathon.The first shoes for use with air equipment basketball shoes Air Force One.

Corporate revenues exceeded 1 billion U.S. USA for the first time in 1986.

The Nike " Just Do It " slogan was introduced in 1988 created Dan Wieden

The first Niketown store was opened in 1990 in the heart of Portland. The company opened its world headquarters just west of Portland in Washington County the same year.

In 1994, the company won the advertiser of the year at the Cannes Film Festival.

The company signed a long-term partnership with the Brazilian national football team in 1995. They moved into English football by signing a deal with Arsenal kit.

Nike signed Tiger Woods shortly after he lost his golf amateur status in 1996. In the same year the company caused controversy with its advertising campaign during the summer Olympics in Atlanta with its slogan " Ty-Ne Win Silver, You Lose Gold & quot;.

After pressure from lobbying groups Nike showed in 1998 worldwide factory locations. Phil Knight of Nike strict standards on the production capacity of these companies for the future.

In 1999 at the age of 88 Nike co-founder Bill Bowerman died.

The company with annual revenue of more than $ 12.25 billion in 2204.

These rose to $ 13.74 billion in 2005, representing an increase of 12% compared to the previous financial year. noma joselyn



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